New Look

Supermarkets should give eye care, which includes over-the-counter medications and corrective eyewear, a second look. Except for the contact lens segment, eye care in general is posting positive sales numbers, boosted by an aging population and consumers' tendency to self-treat eye problems. The element of fashion also comes into play with increasing eyeglass sales, which some retailers see as deserving

Supermarkets should give eye care, which includes over-the-counter medications and corrective eyewear, a second look.

Except for the contact lens segment, eye care in general is posting positive sales numbers, boosted by an aging population and consumers' tendency to self-treat eye problems. The element of fashion also comes into play with increasing eyeglass sales, which some retailers see as deserving of more space than a simple spinner rack.

While many grocers include the m

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TAGS: Marketing