No Sweat

Clinical-strength antiperspirants are exuding the sweet smell of sales success in supermarkets' health and beauty care departments. In a category that hasn't experienced much sales momentum in recent years, clinical-strength antiperspirants those new products that have attractive packaging and pack extra wetness-fighting punch backed by good science is the shot in the arm the category needs. Clinical-strength

Clinical-strength antiperspirants are exuding the sweet smell of sales success in supermarkets' health and beauty care departments.

In a category that hasn't experienced much sales momentum in recent years, clinical-strength antiperspirants — those new products that have attractive packaging and pack extra wetness-fighting punch backed by good science — is the shot in the arm the category needs.

“Clinical-strength antiperspirants are doing very, very well,” said Al Jones, seni

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TAGS: Marketing