Nonfood Category Trends: Holding Steady

Nonfood Category Trends: Holding Steady

Vitamins, weight control and sleeping aids enjoyed health jumps in sales growth, as did nail cosmetics. Internal analgesics and gastrointestinal tablets didn't fare so well.

Supermarkets were able to hold on to most of the biggest and most active nonfood categories over the past year, in many cases managing to eke out slight gains. The improvements come despite increasing competition from drug stores, mass merchandisers, warehouse clubs and even online retailers.

Certain categories in the food channel benefited from universal demand. Growing interest in dietary supplements and vitamins, weight control products and nail-oriented cosmetics was big

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