Nonfood Green Purchases Rise

When one "green" nonfood product is included in a shopper’s basket, the average order is about $100 — triple the normal $29 shopping basket, according to new Catalina Marketing research.

ST. PETERSBURG, Fla. — When one "green" nonfood product is included in a shopper’s basket, the average order is about $100 — triple the normal $29 shopping basket, according to new Catalina Marketing research. Shoppers buy green nonfoods for four occasions: couples caring for their pets, families cleaning their homes, women caring for their bodies and families “going green” with a wide range of products. The last group accounts for 44% of all green nonfood purchasing, according to Catalina. T

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