Oral Care: Colgate

Oral Care: Colgate

COLLABORATION: Works jointly with retailers to devise long-term category goals. SHOPPER INSIGHTS: Understand shopping behavior and need for multi-benefit products. MARKETING: Employs integrated marketing approach both in and out of store. IN A VERY COMPETITIVE oral care arena, Colgate bares its teeth and maintains a category leadership position. The company's strategies to category growth are accomplished

  • COLLABORATION: Works jointly with retailers to devise long-term category goals.
  • SHOPPER INSIGHTS: Understand shopping behavior and need for multi-benefit products.
  • MARKETING: Employs integrated marketing approach both in and out of store.

IN A VERY COMPETITIVE oral care arena, Colgate bares its teeth and maintains a category leadership position.

The

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