OTC: ALLERGY ACTION

To cash in on the popularity of Rx-to-OTC switches, supermarkets gain an edge when they're early to market the new self-care remedies, with visible displays, competitive prices and pharmacists trained to make the recommendation. Food stores that execute best, and connect switches to nurse-run clinics and wellness themes, will more certainly earn an image as a health care destination, retailers and

To cash in on the popularity of Rx-to-OTC switches, supermarkets gain an edge when they're early to market the new self-care remedies, with visible displays, competitive prices and pharmacists trained to make the recommendation.

Food stores that execute best, and connect switches to nurse-run clinics and wellness themes, will more certainly earn an image as a health care destination, retailers and health care industry experts told SN.

The rewards of getting it right are great.

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