OTC Medications: Novartis Consumer Healthcare

IN-STORE EXECUTION: Within four days of the launch of Prevacid 24HR, Novartis had product on 84% of retailers' shelves. SHOPPER INSIGHTS: Conducts category-leading shopper insight research to help retailers better manage overall categories. DIVERSE PORTFOLIO: Produces innovative medicines, preventive vaccines, cost-effective generics and self-care products. ON NOV. 12, 2009, Novartis shipped 450 truckloads

  • IN-STORE EXECUTION: Within four days of the launch of Prevacid 24HR, Novartis had product on 84% of retailers' shelves.
  • SHOPPER INSIGHTS: Conducts category-leading shopper insight research to help retailers better manage overall categories.
  • DIVERSE PORTFOLIO: Produces innovative medicines, preventive vaccines, cost-effective generics and self-care products.

ON NOV. 12, 2009, Novartis shipped 450 truckloads of its prescription to

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