Personal Products Help Drive HBC Increases: Kline Study

While the market for nonprescription drug sales grew at an overall rate of 2.6%, Rx-to-OTC switches like Plan B and Prilosec, new products in personal lubricants, and cold medications outperformed the market average by large margins, according to data in “Nonprescription Drugs USA 2006,” a new study by Kline & Co. released last week.

LITTLE FALLS, N.J. — While the market for nonprescription drug sales grew at an overall rate of 2.6%, Rx-to-OTC switches like Plan B and Prilosec, new products in personal lubricants, and cold medications outperformed the market average by large margins, according to data in “Nonprescription Drugs USA 2006,” a new study by Kline & Co. here released last week. "It's a market where about one-third of the products are showing strong growth and the remaining — mostly mature — products are eit

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