Pert Plus: Personal Care Brand Renewal

Pert Plus, marketed by Innovative Brands here, encompasses some trends taking place in personal care segments. While regular shampoo sales are down 5.2% in supermarkets, Pert Plus is reported to be up 8% in dollar sales and 9% in units in all channels for the 52 weeks ending Jan. 25, 2009, according to Information Resources Inc., Chicago. This reverses double-digit declines prior to Procter

PHOENIX — Pert Plus, marketed by Innovative Brands here, encompasses some trends taking place in personal care segments.

While regular shampoo sales are down 5.2% in supermarkets, Pert Plus is reported to be up 8% in dollar sales and 9% in units in all channels for the 52 weeks ending Jan. 25, 2009, according to Information Resources Inc., Chicago. This reverses double-digit declines prior to Procter & Gamble's sale of the brand to Innovative Brands in 2006.

The brand's re

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TAGS: Marketing