P&G and Target Partner for 'Touch of Scent' Campaign

Procter & Gamble’s home care brands are teaming up with Target Corp. to launch the “Touch of Scent on Every Room” campaign, P&G announced yesterday.

CINCINNATI — Procter & Gamble’s home care brands are teaming up with Target Corp. to launch the “Touch of Scent on Every Room” campaign, P&G announced yesterday. It aims to help enhance the moods and environment of Hispanic consumers with scent tips, based on research conducted by taste and smell expert Alan Hirsch. As part of a promotion that began June 17 and runs through July 17, Target shoppers can enjoy the of scents of lavender, jasmine, roses, violets, lilies and cinnamon by ta

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