Pharmacies Can Send Free e-Newsletter to Consumers

Mirixa, a developer of clinical and interactive pharmacist-based patient care services, reported this week the immediate availability of a weekly email newsletter that can be customized for participating retail pharmacies to send to customers.

RESTON, Va. — Mirixa, a developer of clinical and interactive pharmacist-based patient care services, reported this week the immediate availability of a weekly email newsletter that can be customized for participating retail pharmacies to send to customers. Called RxFYI, the e-newsletter is free to participating pharmacies and is intended to enhance patient loyalty and generate revenue. “According to a recent Jupiter Research study, 80% of consumers are interested in receiving medication info

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