PRIVATE PROGRESS

Are retailers ready to take the next step in nonfood private label? In other classes of trade, this is hardly a question. Wal-Mart just expanded into compact fluorescent light bulbs, Target has a long list of exclusive brands, and Costco's Kirkland brand is preferred by consumers in multiple categories. With some supermarket companies struggling for survival, food is their top priority, and private-label

Are retailers ready to take the next step in nonfood private label?

In other classes of trade, this is hardly a question. Wal-Mart just expanded into compact fluorescent light bulbs, Target has a long list of exclusive brands, and Costco's Kirkland brand is preferred by consumers in multiple categories.

With some supermarket companies struggling for survival, food is their top priority, and private-label nonfood remains the domain of established over-the-counter drug categorie

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TAGS: Walmart