Procter & Gamble Expands Licensing Capabilities

Procter & Gamble has retained the Beanstalk Group, New York and London, to help manage its growing global trademark licensing business.

CINCINNATI — Procter & Gamble has retained the Beanstalk Group, New York and London, to help manage its growing global trademark licensing business. Beanstalk will initially focus on identifying and developing licensing programs that build upon the equity of three brands: Pampers and Always on a global basis, and Max Factor in Europe. P&G will also continue its long-standing partnership with Nancy Bailey & Associates, Atlanta, which has been handling licensing for P&G brands f

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