Promotional Placement Key to Magazine Sales: Speaker

ORLANDO, Fla. -- Highlighting the importance of product placement, Herb Sorensen, global scientific director, shopper insights, TNS Sorensen, Columbus, Ohio, said 40% of all sales across all categories occur on end caps and other promotional locations.

ORLANDO, Fla. -- Highlighting the importance of product placement, Herb Sorensen, global scientific director, shopper insights, TNS Sorensen, Columbus, Ohio, said 40% of all sales across all categories occur on end caps and other promotional locations. Sorensen was presenting the findings of his company, based on hundreds of store audits, to attendees of the Marketing of Magazines and Books: Retail Conference 2007, co-hosted by the Magazine Publishers of America and the Inter

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