Respite in the Razor Wars

Razors have long kept men's health and beauty care afloat, but a lack of new product introductions during 2007 has led to lackluster sales compared to the previous year. According the Nielsen Strategic Planner service of the Nielsen Co., Schaumburg, Ill., total razor and razor blade sales were down 3.4% to $390.4 million during the 52 weeks ending Nov. 3, vs. an increase of 1.2% over the $390.4 million

Razors have long kept men's health and beauty care afloat, but a lack of new product introductions during 2007 has led to lackluster sales compared to the previous year. According the Nielsen Strategic Planner service of the Nielsen Co., Schaumburg, Ill., total razor and razor blade sales were down 3.4% to $390.4 million during the 52 weeks ending Nov. 3, vs. an increase of 1.2% over the $390.4 million in sales in the category for 2006.

“Everybody is saying that 2008 is going to be a

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