Retailers Employ Seasonal Selectivity

Even as the economy suffers, grocers are putting just as much emphasis on seasonal promotions. At the same time, they are more creative with ordering and shipping products, and more selective with products displayed for seasonal programs. In stores across the country, I am seeing as much seasonal as I've seen before, but with very aggressive price points. A couple of years ago, I saw retailers successfully

Even as the economy suffers, grocers are putting just as much emphasis on seasonal promotions.

At the same time, they are more creative with ordering and shipping products, and more selective with products displayed for seasonal programs.

“In stores across the country, I am seeing as much seasonal as I've seen before, but with very aggressive price points. A couple of years ago, I saw retailers successfully selling very high-ticket items,” Jon Hauptman, partner, Willard Bishop

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TAGS: Marketing