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Retailers Market Digital Photo Gifts Online

Supermarkets with digital photo gift options on their websites offer a wide array of choices. Among the offerings SN found in a check of the websites of a dozen major chains: puzzles; teddy bears with photo sweatshirts; playing cards; photo sweatshirts for people; ties; towels; pro sports team mouse pads with a face of choice made to sit on a player's head; frosted-glass steins; shot glasses; cutting

Supermarkets with digital photo gift options on their websites offer a wide array of choices.

Among the offerings SN found in a check of the websites of a dozen major chains: puzzles; teddy bears with photo sweatshirts; playing cards; photo sweatshirts for people; ties; towels; pro sports team mouse pads with a face of choice made to sit on a player's head; frosted-glass steins; shot glasses; cutting boards; pet cremation urns; cake toppers; lollipops; photos made to look like classical paintings on canvas; ornaments; crystal display cubes; tote bags; and personalized character-based DVDs.

A year ago retailers had the ability to offer about 25 different holiday greeting cards, and now there are 2,000 different holiday cards to be offered, said Ken McDonald, spokesman for photo solutions provider LifePics, Boulder, Colo. In addition, the number of photo gifts available has grown from six to 800.

“Also, what you can print on-site has changed dramatically,” he said. “I'm hearing it from all over the industry. If you look back a few years, people didn't envision ever printing books or calendars in the store. It comes with a new generation of printers.”

TAGS: Marketing