Retailers See Win In 'Biggest Loser'

Retailers are hoping to win with The Biggest Loser. While many categories have taken a hit from the economy, a hit TV show that emphasizes health and wellness could provide a sales lift during the traditional sales season for fitness products in January. Among many other supermarket companies, Bashas', Chandler, Ariz., and Coborn's, St. Cloud, Minn., will offer a promotion in that period based on

Retailers are hoping to win with “The Biggest Loser.”

While many categories have taken a hit from the economy, a hit TV show that emphasizes health and wellness could provide a sales lift during the traditional sales season for fitness products in January.

Among many other supermarket companies, Bashas', Chandler, Ariz., and Coborn's, St. Cloud, Minn., will offer a promotion in that period based on 11 licensed products from the hit NBC TV reality weight-loss series, “The Bigge

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