Safeway Expands Gift Card Displays

Safeway will double the amount of display space for prepaid gift cards in more than 1,000 stores beginning today, said Teri Llach, vice president of marketing at Blackhawk Network, a subsidiary of the retailer. A second 4-by-4-foot endcap will be installed in those stores in time for the holiday selling season, she said, and will remain up indefinitely. They will be on adjacent

PLEASANTON, Calif. — Safeway will double the amount of display space for prepaid gift cards in more than 1,000 stores beginning today, said Teri Llach, vice president of marketing at Blackhawk Network, a subsidiary of the retailer.

A second 4-by-4-foot endcap will be installed in those stores in time for the holiday selling season, she said, and will remain up indefinitely. They will be on adjacent aisles in the stores.

This also introduces Blackhawk's effort to brand t

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