Schnucks Capitalizes on Need for Healthy Information

ORLANDO, Fla. -- A growing health and wellness trend is expected to be a promising driver for the growth of magazine and book sales in the next year, according to David McConnell, president and chief executive officer, GMDC, Colorado Springs.

ORLANDO, Fla. -- A growing health and wellness trend is expected to be a promising driver for the growth of magazine and book sales in the next year, according to David McConnell, president and chief executive officer, GMDC, Colorado Springs. Schnuck Markets, St. Louis, is one example of a retailer taking advantage of this trend, said McConnell who was presenting at the Marketing of Magazines and Books: Retail Conference 2007, co-hosted by the Magazine Publishers of America a

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