SEEING STARS

Everyone from publishers to consumers agrees that celebrity glossies are a great read. However, their low price point means that supermarkets need to find creative ways to keep them from overshadowing higher-priced monthlies. To do so, retailers are partnering with publishers and wholesalers to create promotions, displays and destinations for magazines in their stores. Our customers seem to enjoy

Everyone from publishers to consumers agrees that celebrity glossies are a great read. However, their low price point means that supermarkets need to find creative ways to keep them from overshadowing higher-priced monthlies.

To do so, retailers are partnering with publishers and wholesalers to create promotions, displays and destinations for magazines in their stores.

“Our customers seem to enjoy the celebrity news and tabloid magazines,” said Joe Duggan, HBC category manager

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