Shaving Price Points

Product cycles and the economy are having an impact on the razor category, putting pressure on prices that enjoyed greater elasticity earlier in the decade. These circumstances are prompting consumers to give lower-price alternatives a closer look. Retailers agree that the big product introductions, including Mach 3 and Fusion from Procter & Gamble's Gillette division and Quattro from Schick, were

Product cycles and the economy are having an impact on the razor category, putting pressure on prices that enjoyed greater elasticity earlier in the decade.

These circumstances are prompting consumers to give lower-price alternatives a closer look.

Retailers agree that the big product introductions, including Mach 3 and Fusion from Procter & Gamble's Gillette division and Quattro from Schick, were instrumental in driving the men's grooming business by creating excitement a

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TAGS: Marketing