SN Year in Review 2007: Gift-Giving Destination

TO FIND THOUGHTFUL high-quality gifts, consumers needed look no further than the nearest supermarket this year. Nonfood gift options gained wide acceptance. A number of drivers, including convenience, the need to differentiate luxurious and eco-friendly product introductions, and most notably the popularity of gift cards, solidified the supermarket nonfood section as a gift-giving destination. Perhaps

TO FIND THOUGHTFUL high-quality gifts, consumers needed look no further than the nearest supermarket this year. Nonfood gift options gained wide acceptance.

A number of drivers, including convenience, the need to differentiate luxurious and eco-friendly product introductions, and most notably the popularity of gift cards, solidified the supermarket nonfood section as a gift-giving destination.

Perhaps the strongest example is Kroger's decision to partner with gift card provide

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