Space Crunch Ahead for Magazines

While magazines contribute much more profit than many other items, magazine suppliers will have to work hard to persuade retailers not to cut their space. That's the message that Thomas Griffith, senior consultant with the Willard Bishop consultancy, Barrington, Ill., will deliver at this week's Retail Conference in Tampa of the Magazine Publishers of America and the International Periodical Distributors

While magazines contribute much more profit than many other items, magazine suppliers will have to work hard to persuade retailers not to cut their space.

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TAGS: Marketing