Special Delivery

Special Delivery

New forms of dietary supplements are showing promise in mainstream retail channels

Taking a dietary supplement is no longer as simple — or mundane — as swallowing a pill. From dose-measured sticks and gummies, to liquid shots and topical lotions, a number of new delivery systems on the market is making the category more accessible to consumers of all types.

“Supplements are a universal attractor,” said Abraham Nabors, supplement

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