Still a Niche for Film

An older technology, single-use film cameras, is still relevant in the face of digital photography, according to industry sources. One-time-use cameras have carved out a niche as a complement to digital cameras. They are youth and event cameras, said Gary Pageau, group executive for content development and strategic initiatives for PMA The Worldwide Community of Imaging Associations, Jackson, Mich.

An older technology, single-use film cameras, is still relevant in the face of digital photography, according to industry sources.

“One-time-use cameras have carved out a niche as a complement to digital cameras. They are youth and event cameras,” said Gary Pageau, group executive for content development and strategic initiatives for PMA — The Worldwide Community of Imaging Associations, Jackson, Mich.

He also noted that customers can easily have the film digitized and develop

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TAGS: Marketing