Study: 35% of ‘Tweens’ Own a Mobile Phone

A new report, “Kids on the Go: Mobile Usage by U.S. Teens and Tweens,” to be released by Nielsen Mobile, a service of the Nielsen Co., on Dec. 14, found that 35% of “tweens,” defined as children between the ages of eight and 12, own a mobile phone.

NEW YORK — A new report, “Kids on the Go: Mobile Usage by U.S. Teens and Tweens,” to be released by Nielsen Mobile, a service of the Nielsen Co., here on Dec. 14, found that 35% of “tweens,” defined as children between the ages of eight and 12, own a mobile phone. Five percent of these owners access the Internet from their phone each month. Regarding cross-media behavior of tweens, Nielsen reports that tweens spend less time surfing the Internet than their teen counterparts. In this report, 4

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