SUPPLEMENTAL CHALLENGE

The economic squeeze has raised the bar for supermarkets selling vitamins and supplements. Some food retailers are saying the difficult economy has resulted in a decrease in their overall HBC sales, as consumers limit their shopping trips. Mass merchandisers appear to be the primary benefactor of this trend, food retailers said, as the discounters' broad selection of products leads some shoppers to

The economic squeeze has raised the bar for supermarkets selling vitamins and supplements.

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TAGS: Marketing