Tailgating With Publix

LAKELAND, Fla. Licensed product sales at Publix Super Markets here runs the gamut from Disney souvenir items in the Orlando, Fla., area to other products offered on a local basis, said spokeswoman Maria Brous. With sports licenses, a good deal of the retailer's activity keys on its partnerships with two professional teams: the Miami Dolphins of the National Football League and Major League Baseball's

LAKELAND, Fla. — Licensed product sales at Publix Super Markets here runs the gamut from Disney souvenir items in the Orlando, Fla., area to other products offered on a local basis, said spokeswoman Maria Brous.

With sports licenses, a good deal of the retailer's activity keys on its partnerships with two professional teams: the Miami Dolphins of the National Football League and Major League Baseball's Atlanta Braves.

For example, as the official supermarket of the Braves, Pub

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TAGS: Marketing