Ukrop's Rolls Out Fuel Incentive

Ukrop's Super Markets last week began piloting a rewards program in 25 Richmond stores, and 14 gas stations run by Uppy's Convenience Stores, Chester, Va. The program is supplied by Excentus, Dallas, as is a recently launched pilot by Roundy's, Milwaukee. While the Roundy's program will run in six Pick 'n Save stores in the Wisconsin communities of Kenosha and Wausau until Sept. 10,

RICHMOND, Va. — Ukrop's Super Markets last week began piloting a “fuelperks!” rewards program in 25 Richmond stores, and 14 gas stations run by Uppy's Convenience Stores, Chester, Va.

The program is supplied by Excentus, Dallas, as is a recently launched pilot by Roundy's, Milwaukee. While the Roundy's program will run in six Pick 'n Save stores in the Wisconsin communities of Kenosha and Wausau until Sept. 10, Ukrop's fuel incentive is effectively a permanent program, said Sco

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