Vitamins: NBTY

STRENGTH OF BRAND: Nature's Bounty, nationally distributed, scores high consumer recognition. IN-STORE EXECUTION: Category supported at shelf and through retail-supported promotions. FOCUS ON COSTS: Efficient distribution results in competitive retail prices. NBTY HAS BUILT ITS reputation with retailers by staying true to its mission: Deliver the highest-quality nutritional supplements with the best

  • STRENGTH OF BRAND: Nature's Bounty, nationally distributed, scores high consumer recognition.
  • IN-STORE EXECUTION: Category supported at shelf and through retail-supported promotions.
  • FOCUS ON COSTS: Efficient distribution results in competitive retail prices.

NBTY HAS BUILT ITS reputation with retailers by staying true to its mission: Deliver the highest-quality nutritional supplements with the best value.

When it comes t

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