Wal-Mart: $4 Rx Drives Share

Wal-Mart Stores is experiencing share increases of medications included in its highly publicized $4 generic prescription, according to Sandy Kinsey, the retailer's pharmacy divisional merchandise manager. Along with driving share, the $4 prescriptions saved shoppers $1 billion as of Feb. 29, Kinsey said at Information Resources Inc.'s Reinventing CPG & Retail Summit in Kissimmee,

BENTONVILLE, Ark. — Wal-Mart Stores is experiencing share increases of medications included in its highly publicized $4 generic prescription, according to Sandy Kinsey, the retailer's pharmacy divisional merchandise manager.

Along with driving share, the $4 prescriptions saved shoppers $1 billion as of Feb. 29, Kinsey said at Information Resources Inc.'s Reinventing CPG & Retail Summit in Kissimmee, Fla., this month.

Kinsey did not elaborate on the level of the shar

Register to view the full article