Wal-Mart Drives 'Twilight' Traffic

This month Wal-Mart Stores will produce another exclusive entertainment movie tie-in to drive traffic into its stores with the March 21 DVD release of from Summit Entertainment. is based on the best-selling book series by Stephanie Meyer, an action-love story about a teenage girl who meets a vampire. Since the movie was released on Nov. 21, 2008, it has grossed $190.6 million in

BENTONVILLE, Ark. — This month Wal-Mart Stores will produce another exclusive entertainment movie tie-in to drive traffic into its stores with the March 21 DVD release of “Twilight” from Summit Entertainment.

“Twilight” is based on the best-selling book series by Stephanie Meyer, an action-love story about a teenage girl who meets a vampire.

Since the movie was released on Nov. 21, 2008, it has grossed $190.6 million in U.S. box office sales, according to Variety.

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TAGS: Walmart