Weak BTS Growth Expected

Back-to-school products are expected to post modest sales gains this year, according to a report released last week by the Nielsen Co., New York. In a post on the company's news wire, Nielsen forecast a dollar sales increase of 0.4% to 1.3%, to $2.17 billion for the coming season, with unit sales declining 5.5% from 2008, to 1.18 billion. Unlike the winter holidays, back-to-school shopping, to some

Back-to-school products are expected to post modest sales gains this year, according to a report released last week by the Nielsen Co., New York. In a post on the company's news wire, Nielsen forecast a dollar sales increase of 0.4% to 1.3%, to $2.17 billion for the coming season, with unit sales declining 5.5% from 2008, to 1.18 billion.

“Unlike the winter holidays, back-to-school shopping, to some extent, is not viewed as discretionary by consumers. Kids must have certain items at t

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