Winn-Dixie Expands, Promotes Gift Cards

After a long and steady expansion of its gift card offering, Winn-Dixie Stores has launched a major promotion in time for this year's holiday season, the retailer reported this month. Through its partner InComm, Atlanta, the retailer now carries stored-value gift cards for close to 80 different brands. Winn-Dixie's approach to promoting this is through our in-store signage,

JACKSONVILLE, Fla. — After a long and steady expansion of its gift card offering, Winn-Dixie Stores here has launched a major promotion in time for this year's holiday season, the retailer reported this month.

Through its partner InComm, Atlanta, the retailer now carries stored-value gift cards for close to 80 different brands.

“Winn-Dixie's approach to promoting this is through our in-store signage, in-store radio, floor graphics, public relations efforts, associate ho

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TAGS: Marketing