While FreshDirect itself is considered a disruptor to the traditional, store-based grocery model, the emergence of delivery services such as Postmates, DoorDash and UberEats indicated that it was missing out on a growing segment of the food market — one that is focused on immediacy. That’s where FoodKick comes into play. Launched earlier this year, FoodKick blends elements of these models, which are focused on food-for-now delivery, with FreshDirect’s existing grocery
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