Online grocery service Door to Door Organics this week announced the launch of a new online meal-planning service that will help customers plan meals while they shop.
The enhanced capability — which the company said could grow shopping baskets while distinguishing the offering from online competitors and meal kit companies — is available now for customers in New Jersey, New York, Pennsylvania, Delaware, Maryland, Virginia and Washington, D.C., with a rollout across the rest of Door to Door Organics’ delivery footprint planned for next month.
Door to Door, based in Louisville, Colo., said the offering provides recipe suggestions utilizing items already in the customer’s shopping cart, and allows him the ability to add ingredients to complete a meal.
“At Door to Door Organics, we continue to enhance and simplify the shopping experience so our customers feel empowered to easily make healthy, sustainable food choices that will put nutritious meals on the table for their families,” said Mike Demko, CEO of Door to Door Organics. “This new service differentiates us from our competitors by conveniently combining our online grocery delivery with the way our customers plan meals, customize their orders, utilize recipes and shop for complete meals all in one step. We believe the ease of integrating meal planning with grocery shopping will change the way our customers plan, shop and enjoy fresh, healthy meals every day.”
Door to Door Organics delivers customizable boxes with organic produce, dairy and a wide variety of natural groceries, including sustainable meats and seafood, based on the community supported agriculture model, but allows shoppers to customize those orders based on preferences, diets and other criteria. The company also offers grocery staples such as milk and eggs to their weekly subscription.