FreshDirect founder and CEO Jason Ackerman at the Consumer Goods Forum39s Global Summit

FreshDirect founder and CEO Jason Ackerman at the Consumer Goods Forum's Global Summit

FreshDirect CEO: Technology powers trust

For online grocer FreshDirect, technology is more than a means of taking orders and orchestrating delivery, but a way to build trust in food that shoppers can’t see, feel, smell or taste.

“A lot of people think this business is about home delivery,” FreshDirect founder and CEO Jason Ackerman told an audience at the Consumer Goods Forum’s Global Summit Thursday in New York. “But actually, the business is about food. It’s about, how do we take the retail business and use the Inter

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