FreshDirect to expand behind $189M investment

FreshDirect to expand behind $189M investment

Internet food retailer FreshDirect on Monday said it is eyeing new geographic markets and an expansion of its on-demand FoodKick brand after closing on a new investment of $189 million led by J.P. Morgan Asset Management.

J.P. Morgan made the investment on behalf of its PEG Digital Growth Fund II L.P. Other investors include returning investor W Capital and the AARP Innovation Fund.

In addition, Larry Unrein, head of J.P. Morgan Asset Management’s private equity grou

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