Using a browser bookmarklet customers highlight recipe ingredients to add to their FreshDirect shopping cart

Using a browser bookmarklet, customers highlight recipe ingredients to add to their FreshDirect shopping cart.

New service pops recipe ingredients onto FreshDirect orders

A time-strapped consumer may buy a pizza on impulse, but what about impulse recipe planning?

A new service called Popcart — developed by FreshDirect and the social recipe network Foodily — encourages consumers to do just that.

Through a browser bookmarklet, users highlight ingredients on any online recipe and those products are automatically added to a FreshDirect shopping list. The shopping list is streamlined to identify items that shoppers may already have in their kitc

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