Pondering Instacart's power position

Pondering Instacart's power position

By now you’ve probably heard the big news: Instacart is starting to share, with a customer’s permission, personal data, including contact and purchase information, with a retailer where they purchase their products. That’s right, they’ll share information that they own with the retailer who sold the product.

Behind the news is something even more significant and worth discussing — Instacart, not the retailer, owns the customer relationship.

There’s ce

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