Same-Day Delivery Startups Prepare for AmazonFresh

Same-Day Delivery Startups Prepare for AmazonFresh

“In the grocery category, customers might reasonably expect to fulfill an order by going to the store in 45 minutes. So our desire is to fulfill the order faster than they could do it themselves, giving them that 45 minutes of life back.” — Barnaby Montgomery, co-founder and CEO, Yummy.com

LOS ANGELES — Two California companies offering same-day delivery of groceries are taking very different approaches to fulfillment, as the world’s largest online retailer expands into their markets.

Yummy.com, based here, operates out of four small, neighborhood grocery stores, touting delivery “in about 30 minutes” via its fleet of dedicated t

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