Shipt CEO: Service differentiator in e-grocery space

Shipt CEO: Service differentiator in e-grocery space

“There’s been a lot of colossal failures in the grocery delivery business over the years and we don’t intend to be one of them, which is why we’re focused on a model with sustainability.” — BILL SMITH, Shipt

As Bill Smith sees it, the e-commerce space for groceries still has plenty of room to grow. And the CEO of Birmingham, Ala.-based Shipt intends to stake out ground for a service-oriented, membership-based, on-demand grocery concierge.

Shipt, founded a year ago, this week is launching service in Charlotte, N.C. — the company’s eighth market and sixth state since making its first grocery deliveries in Birmingham this January. The company also operates in Nashville, Dallas, Tampa,

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