The New Consumer: What Gen Y wants  from online grocery

The New Consumer: What Gen Y wants from online grocery

This is part of a series of IdeaXchanges and other SN articles describing the Millennial Revolution's impact on the food distribution industry.  SN's The New Consumer conference in September will focus on attracting and retaining Milliennial shoppers

​Millennials are leading the way in defining a great online grocery experience, but it’s not always easy to understand what they want. At Brick Meets Click, we just completed a survey of more than 12,000 grocery shoppers across the US, and it showed that compared to other grocery shoppers Millennials were:

• More likely to have tried online grocery shopping — no surprise.

• Less likely to be regular active online grocery shoppers — a little surprising.

Dif

Register to view the full article

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish