Why generating positive word of mouth is more important than ever

Why generating positive word of mouth is more important than ever

“Word of mouth” may seem like a quaint or even passé idea in this era of digital technology, but it remains a powerful force in the competitive landscape, and one that’s worthy of attention from every manager, director and c-suite exec. Plus, new Brick Meets Click research shows that it explains a lot about why some online shopping options grow faster than others.

Better than just advertising

Word of mouth is extremely important wh

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TAGS: Marketing
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