As you like it: Omnichanneling at Walmart

As you like it: Omnichanneling at Walmart

“Not every customer wants the same thing,” Neil Ashe, CEO of global e-commerce for Wal-Mart Stores, said during a presentation at the retailer’s Shareholders Week events last month. “Some want to go to a store, and some want to shop at home. And more interestingly, not every customer wants the same thing every time.”

According to Ashe, that’s the vision of an integrated omnichannel offering at Walmart, which has grown to

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