Amid consumer confusion, group pushes to define 'natural'

Amid consumer confusion, group pushes to define 'natural'

One in three consumers do not make a quality distinction between the terms “natural” and “organic” and/or government regulation for food products with such labels, according to results of a survey released Monday by the Organic and Natural Health Association, a Washington-based industry trade group.

The survey, which also confirmed marketplace confusion about the word “natural,” is a first step towards the trade group’s initiative to set a standard for the term, officials said.<

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