Millennial parents organic grocery shopping

Millennials with kids buy the most organics

Parents who are Millennials comprise the biggest group of organic buyers in the U.S., according to Organic Trade Association research that finds that 52% of parents who buy organics are within the 18-34 year-old age range. Gen X parents make up 35% of parents choosing organic, and Baby Boomers, 14%. 

Millennial parents organic buying

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