Mintel: 50% of Americans say organic label is excuse to charge more

Many U.S. consumers don’t understand the purpose of the USDA organic label or the regulations behind it, according to a new report from Mintel.

The report on organic food and beverage shoppers in the U.S. found 51% believe labeling something as organic is an excuse to charge more. In addition, 38% say the term organic is a marketing term with no real value or definition.

“Considering the typically higher cost of organic foods and beverages, consumers are increasingly h

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