Wegmans buyer: Perishable baby food sales growing

Wegmans buyer: Perishable baby food sales growing

Wegmans is experiencing an increase in sales of the first line of baby food to secure space in its refrigerated dairy case, Heather Gilbert, category merchant for baking, spices and baby products at Rochester, N.Y.-based Wegmans, told SN.

“We continue to see categories that are traditionally shelf stable grow a little more quickly over in the perishables department just because they usually can have a cleaner ingredient deck and be a little bit less processed,” she said

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